In an effort to move away from plastic six-pack rings, Corona is currently designing cans that can be screwed one into another vertically to form a long, pole-like multi-pack.

Customers could screw up to 10 cans into another, which makes a pole about four-feet (1.20 m) tall. While that does not sound really comfortable, still if you screw up to 6 cans together it could be a viable solution that may help to avoid unnecessary plastic vaste. Here is a little preview of how that could like:

 

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Corona Fit Packs from Leo Burnett México on Vimeo.