Heineken tightens operations in Amsterdam

Heineken is undergoing a major restructuring at its Amsterdam headquarters. The world’s second-largest brewer is cutting around 400 positions – nearly a quarter of its local workforce. The goal of the “EverGreen 2030” program: fewer hierarchies, faster decisions, and more innovation.

CEO Dolf van den Brink speaks of “focus” and “new growth opportunities.” For many employees, however, it means relocation or redundancy. Some positions will move to the new service center in Hyderabad, India – others will be eliminated altogether.

It’s not the first round of savings: 200 jobs were already cut earlier this year. Beer volumes are declining, especially in Europe. Tough price negotiations with retailers have weighed on sales. Remember when Heineken temporarily disappeared from Jumbo supermarket shelves? The dispute has been resolved, but its effects seem to linger.

Unions have expressed disappointment but little surprise. Costs remain high, the share price low – the equation is familiar. At least the social plan remains in place until mid-2026. A small comfort in an overall difficult situation.

Cheers – to resilience in challenging times.

Source: inside.beer
Photo: © Heineken