April 27, 2023
Is the Craft Beer Boom over?
The Brewers Association (BA)—the trade association representing small and independent American craft brewers—released annual production figures for the U.S. craft brewing industry. In 2022, small and independent brewers collectively produced 24.3 million barrels of beer, on par with 2021’s numbers3, and craft’s overall beer market share by volume grew to 13.2%, up from 13.1% the previous year.
The overall beer market* shrank 3% by volume in 2022. Retail dollar value was estimated at $28.4 billion, representing a 24.6% market share and 6% growth over 2021. Sales growth was stronger than volume due to pricing, share shift to smaller brewers—who are more likely to sell onsite and via distributed draught—as well as the continued channel shift back to on-premise, which has a higher average retail value. Craft brewers provided 189,413 direct jobs, a 9% increase from 2021, driven both by growth in the number of breweries and a continued shift to hospitality-focused business models.
“2022 presented small brewers with a number of challenges, including rising operating and material costs and increasing competition, particularly in distribution,” said Bart Watson, chief economist, Brewers Association. “In this maturing and competitive market, collective growth for the category is hard to come by.”
The number of operating craft breweries continued to climb in 2022, reaching an all-time high of 9,552, including 2,035 microbreweries, 3,418 brewpubs, 3,838 taproom breweries, and 261 regional craft breweries. The total U.S. operating brewery count was 9,709, up from 9,384 in 2021. Throughout the year, there were 549 new brewery openings and 319 closings. Openings decreased for a second consecutive year, with the continued decline reflecting a more mature market. The closing rate increased in 2022 but continued to remain relatively low, at approximately 3%.
Source: Brewers Association
The overall beer market* shrank 3% by volume in 2022. Retail dollar value was estimated at $28.4 billion, representing a 24.6% market share and 6% growth over 2021. Sales growth was stronger than volume due to pricing, share shift to smaller brewers—who are more likely to sell onsite and via distributed draught—as well as the continued channel shift back to on-premise, which has a higher average retail value. Craft brewers provided 189,413 direct jobs, a 9% increase from 2021, driven both by growth in the number of breweries and a continued shift to hospitality-focused business models.
“2022 presented small brewers with a number of challenges, including rising operating and material costs and increasing competition, particularly in distribution,” said Bart Watson, chief economist, Brewers Association. “In this maturing and competitive market, collective growth for the category is hard to come by.”
The number of operating craft breweries continued to climb in 2022, reaching an all-time high of 9,552, including 2,035 microbreweries, 3,418 brewpubs, 3,838 taproom breweries, and 261 regional craft breweries. The total U.S. operating brewery count was 9,709, up from 9,384 in 2021. Throughout the year, there were 549 new brewery openings and 319 closings. Openings decreased for a second consecutive year, with the continued decline reflecting a more mature market. The closing rate increased in 2022 but continued to remain relatively low, at approximately 3%.
Source: Brewers Association
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