The Rise of Non-Alcoholic Beer: A Growing Trend

Non-Alcoholic Beer Gains Popularity in Germany

In recent years, non-alcoholic beer has been making a significant impact on the German beer market. According to the Federal Statistical Office (Destatis), the production of non-alcoholic beer has more than doubled in the past decade, soaring by 109%. In 2013, 267 million liters were produced, but by 2023, this figure skyrocketed to 556 million liters, valued at approximately 548 million euros.

Global Market Trends

The global non-alcoholic beer market is also experiencing significant growth. In 2023, the market was valued at $20.08 billion and is expected to rise to $21.94 billion in 2024, with a compound annual growth rate (CAGR) of 9.3%. By 2028, it is anticipated to reach a staggering $31.99 billion. This growth is driven by several factors, including a shift towards health-conscious consumer lifestyles, the expansion of the food service industry, and the increasing presence of non-alcoholic beers in social and sports settings.

Consumer Preferences and Innovation

Around the world, more consumers are gravitating towards non-alcoholic options, motivated by health benefits and a desire for moderation. For instance, in India, a 2021 survey found that 38% of beer drinkers expressed interest in switching to low or no-alcohol beer. Manufacturers are responding with innovative products like low-calorie, vegan-friendly, and gluten-free beers, catering to the evolving tastes and preferences of modern consumers.

What About Our BeerTasters?

We’re curious to hear from you, our BeerTasting community! Have you been reaching for non-alcoholic options more frequently? If so, which styles do you prefer? Are you into non-alcoholic wheat beers, lagers, or perhaps a crisp IPA? And do you have a favorite brand?

Share your thoughts with us in the comments below! Let's see how our community is embracing this growing trend.

Source:
Future Market Insights: Non-Alcoholic Beer Market Forecast and Trends​
Research and Markets: Non-Alcoholic Beer Global Market Report 2024​

Photo: Matthias Borchers